Program Description

The Marketing Management program provides students with core skills for employment in sales, marketing management, marketing research, promotions and customer service.  Students will complete course work that emphasizes customer segmentation, marketing plans, marketing research, consumer behavior, social media marketing, and marketing communication.  This program is designed for entry level career paths in Marketing Management, Advertising and Promotions, Marketing Analysts, Market Researcher, Social Media Coordinator, and Sales. 

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

  1. Develop a marketing plan tailored for a specific target market.
  2. Analyze an organization's strengths, weaknesses, opportunities and threats from a marketing perspective.
  3. Explain the environmental factors which influence consumer and organizational decision making.
  4. Identify the ethical challenges that companies face in marketing a brand.

This program is designed to be completed in months.

This program will cost if completed within normal time. There may be additional costs for living expenses. These costs were accurate at the time of posting, but may have changed.

Of the students who completed this program within normal time, the typical graduate leaves with of debt.

License requirements:

For more information about graduation rates, loan repayment rates, and post-enrollment earnings about this institution and other postsecondary institutions please click here:

This program has not passed standards established by the U.S. Department of Education. The Department based these standards on the amounts students borrow for enrollment in this program and their reported earnings. If in the future the program does not pass the standards, students who are then enrolled may not be able to use federal student grants or loans to pay for the program, and may have to find other ways, such as private loans, to pay for the program.

 Career Snapshot

Requirements for the Certificate of Achievement

Required Units: 21

Required courses

  • BUS 009 - Introduction to Business (3)
  • BUS 117 - Human Relations/Organizational Behavior (3)
  • BUS 160 - Sales and Customer Service (3)
  • MRKT 020 - Principles of Marketing (3)
  • MRKT 123 - Promotions and Marketing Communications (3)
  • MRKT 132 - Retail Management (3)
  • MRKT 150 - Social Media Marketing for Business (3)

Recommended electives:

  • BIT 025 - Survey of Computer Technology in Business (3)

Download Requirements

Earn an Associate of Science Degree With Your Certificate of Achievement

An AS Degree prepares you with the unique skills needed to enter a specialized career field. Earned in conjunction with a Certificate of Achievement, it will open up further opportunities for career advancement.

To earn your AS degree, you will need to complete the general education requirements for an AS degree in addition to the above listed Certificate of Achievement Requirements.

Download AS Degree Requirements

Catalog Year
This information reflects the information from the 2020-2021 catalog. If you have questions about a previous version, please review our Catalog Archives and/or speak with a Counselor.